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Overview
Bill Catania is a startup entrepreneur focused on developing and commercializing real-time technology networks. Catania is the founder and CEO of OneRail, an advanced last-mile delivery fulfillment platform with an integrated coast-to-coast courier network of 8.2 million drivers. Previously, he was also the founder and CEO of digital coupon pioneer M-Dot Network. At M-Dot, Catania led his team to win the Amazon Web Services Start-Up Challenge, besting more than 1,500 companies from 23 countries. After M-Dot was acquired in 2011 by retail transaction processing leader Inmar, Inc., Catania stayed on as VP of Digital Solutions and was named among Triad Business Journal’s 2012 “40 Under 40" list for 2012.
Our Approach
After learning more about Bill and his business, we were almost ready to start booking him on podcasts. The last thing we needed to do was learn about the target audience Bill had in mind for his product and the podcasts that piqued his interests. Bill said that the target audience would be personnel working in management for these types of companies:
- Retail
- Construction
- Consumer Packaged Goods
- Healthcare
- Distribution
Results
We were able to start booking podcast episodes for Bill right away. He was featured on different podcasts where he talked about his business and reached his target audience members. Our team ensured all of Bill’s shows ranked in the top 10% percent of their listening category.
Shows we Booked
